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Your Footage Can Do More

A business records a video. Then it gets published once. That is often where its life ends. But the same footage can potentially serve different audiences, platforms and marketing objectives. The key is not recording more. The key is thinking…

Your Content Calendar Needs an Editor

A content calendar can look impressive. Monday: LinkedIn video. Wednesday: Reel. Friday: YouTube video. Next Monday: Podcast clip. The problem starts when you look at the production status. Monday’s video is still being edited. Wednesday’s Reel has not been cut.…

Don’t Hire for Every Editing Peak

There is a common assumption in business: If we need more work done, we need to hire another person. That can be true. But video editing creates a slightly different problem. Your editing workload may not remain constant throughout the…